Link Building & Outreach

Editorial links, not directory links

Link building is one of the most misrepresented SEO services because it is easy to send a client 10 links per month from directories and forum profiles and call it link building. These links do not move rankings. Editorial links from real publications do. The distinction is that a real journalist or editor made an active decision to reference your site -- not because you paid for a directory listing, but because we gave them a reason to.

• Monthly target: 3-6 editorial placements per month with documented DR 30+
• Outreach method: journalist contact, expert comment pitching, data-led story pitching
• Italian and English language publications depending on your target market
• Every link documented: URL, anchor text, DR score, date of placement, referral traffic if visible
• Coverage categories: industry press, regional Italian press, national Italian press, topic-relevant international media
• No exchanges, no sponsored labels, no PBN links, no forum profiles

Documentation standard

At the end of each month you receive a link report showing every placement secured during that month. The report includes the live URL, the publication name, the domain rating verified in Ahrefs or Majestic, the anchor text used, and the date of publication. You can verify every link independently. If a link we secured is removed or noindexed after placement, we replace it.

Industry and geographic targeting

We have established contacts in Italian regional and national press, UK trade publications, and European food, wine, tourism, and property media. For niche industries we build new relationships from scratch. The first engagement month includes a targeting document showing which publications we intend to approach and which angles we plan to use.